November 14, 2017 - Scotland, Ontario - Agriculture and Agri-Food Canada (AAFC)
Ontario ginseng farmers are set to benefit from emerging international market opportunities.
Demand for Ontario-grown ginseng is on the rise throughout Asia and the Government
of Canada is working hard to open new markets for agri-food exports, like ginseng.
Member of Parliament for Cambridge, Bryan May, on behalf of Agriculture Minister,
Lawrence MacAulay, announced today an investment of $420,000 to the Ontario Ginseng
Growers' Association (OGGA) to help promote and increase the visibility and demand
for Canadian ginseng in current and emerging markets, like those in Asia.
With this investment, OGGA will develop a social media and marketing campaign that
includes increasing awareness of the innovative uses for Canadian ginseng in products
such as soups, teas and cosmetics. It will also support their promotion of trade
shows in key Asian markets.
- Ginseng is one of Canada's largest field grown horticultural export with export
sales of over 2.63 million kilograms annually at a value exceeding $239 million
- Demand for Canadian ginseng is on the rise throughout Asia, with growing interest
in India and Japan in our high-quality Canadian product
- The OGGA is a non-profit organization of producers of ginseng who grow, harvest
and sell the root. They represent more than 140 growers and have the largest production
of North American ginseng in the world. All producers of North American ginseng
in Canada are located in Ontario.
- Budget 2017 focused on agri-food as one of the top industries in our Government's
Innovation and Skills Plan, an ambitious effort to make Canada a world leader in
innovation, with a focus on expanding growth and creating good, well-paying jobs.
- Budget 2017 set an ambitious goal of growing Canada's agri-food exports to $75 billion
- This investment is being made under the Growing Forward 2, AgriMarketing Program,
a five-year, up to $341 million initiative.
"Ontario ginseng farmers produce the best quality ginseng in the world, and the
market opportunities are only set to grow. With this investment, our government
is making sure ginseng farmers can promote their products to consumers in emerging
markets, which will help create good jobs and strengthen our economy." - Lawrence
MacAulay, Minister of Agriculture and Agri-Food
"This investment helps the Ontario ginseng sector promote brand awareness and increase
demand for culinary and value-added products throughout Asia. Ginseng farmers have
made ginseng an incredible success story for the region and our government is committed
to helping them grow, because they are supporting farm families and our vibrant
rural communities." - Bryan May, Member of Parliament for Cambridge
"The AgriMarketing program has transformed the ginseng industry in Ontario from
an unknown entity to a global player" - Remi Van De Slyke, Chair, OGGA