Kyla Woodcock, Founder of Forest City Sport & Social Club to chair 2018 United Way
London, ON — It takes a community to make a United Way campaign successful and who
better to lead the charge than a professional team player. United Way announced
today that Kyla Woodcock, Founder of Forest City Sport & Social Club (FCSSC), is
stepping up as the top volunteer for the organization's 2018 annual campaign.
Woodcock is no stranger to organizing a team. As founder of FCSSC, now 10 years
old and going strong in Middlesex County with growing ties in Elgin, she has developed
a successful business based on bringing people together for fun and community. Now,
she's lending that expertise to United Way.
"It's a great fit because FCSSC is all about creating a place where everyone can
belong," she says, noting that all adults are welcome, whether they love sports
or just want to make social connections. "United Way is about creating a place where
everyone belongs too – just on a bigger scale."
A successful entrepreneur, Woodcock says that building relationships is the most
important skill she brings to the table. "I work hard to build relationships and
figure out how to leverage those relationships to do great things," she says, noting
that the fundraising role is a first for her.
"I know most people start fundraising with something a little smaller than a multi-million
dollar target. But I say go big or go home. Why try and raise 10 bucks when you
have the potential to raise 10 million?"
Woodcock is enthusiastic about bringing together a team of volunteers from a variety
of backgrounds that come to the table with big ideas and resources to put major
building blocks in place. Paired with United Way's full-time staff, she's confident
she'll be able to lead the campaign to success.
"I'm excited about United Way's impact goals and really, truly making a difference,"
Woodcock says, explaining that many people support charities but never see what
happens to the money they raised or the volunteer time they put in. "United Way
is tangible. You see every day what agencies are doing with the money and how it
changes people's lives."
Woodcock is also excited about living up to her new title of Chief ChangeMaker.
"United Way is an incredibly strong organization and I want to be part of their
new direction." Woodcock cites United Way's focus on impact goals – the outcomes
that donor dollars and volunteer hours create -- rather than a big fundraising dollar
target measured by a thermometer, as something she can get behind.
"United Way is in touch with today's donors and the community's most pressing needs,"
she says listing supervised consumption facilities, services for newcomers, mental
health supports and poverty as just some of the tough issues United Way tackles.
"Let's blow this campaign out of the water. Let's do more for this community than
we think we can." "Kyla is absolutely the right choice for our organization right
now," says Kelly Ziegner, Chief Executive Officer, United Way Elgin Middlesex. "She
brings a ton of energy and entrepreneurial expertise in addition to a deep connection
to GenNext -- United Way's next generation of donors and volunteers. We're excited
to work with her to engage and energize our community."
About United Way Elgin Middlesex
United Way brings together donor dollars, volunteers and partner agencies to invest
in programs that give people the opportunity to build a better life, right here
at home. As the largest non-government funder of social services in Elgin and Middlesex
counties, we invest in 96 programs at 56 partner agencies and serve a region of
more than half a million people. Donations stay 100% local, always.