Oakville, Ontario, March 28, 2018 - Spring is in the air and the Easter weekend
is upon us. MADD Canada and Allstate Canada are asking everyone to make this a crash-free
holiday long weekend by planning ahead for a sober ride home.
"Even though impaired driving happens on all days and at all times, it is more prevalent
on weekends," said MADD Canada National President Patricia Hynes-Coates. "With the
holiday long weekend approaching, we're urging everyone to plan ahead if they're
going to be drinking or consuming drugs."
Hundreds of Canadians are killed and tens of thousands are injured in crashes involving
alcohol and/or drugs every year. In fact, alcohol and/or drugs are present in 59%
of all road crash deaths.
MADD Canada and Allstate Insurance Company of Canada are asking Canadians to prevent
impaired driving crashes, deaths and injuries this holiday weekend by:
- Never driving impaired;
- Never getting into a vehicle being operated by someone who's impaired;
- Calling 911 if you see a driver you suspect is impaired.
"We often see impaired driving crashes referred to as ‘accidents'. But the reality
is they are not accidents; they occur because someone made a choice to get behind
the wheel and drive impaired," said Allstate Insurance Company of Canada President
and CEO Ryan Michel. "Help prevent impaired driving this weekend and every day of
the year by planning ahead and having a sober ride home."
Plan for safe and sober transportation this holiday weekend. Call a cab, arrange
a designated driver, take public transit or check out Uber, MADD Canada's Official
Designated Driver App.
About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization
that is committed to stopping impaired driving and supporting the victims of this
violent crime. With volunteer-driven groups in more than 100 communities across
Canada, MADD Canada aims to offer support services to victims, heighten awareness
of the dangers of impaired driving and save lives and prevent injuries on our roads.
To learn more, visit www.madd.ca.
About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and
distributors of home and auto insurance products, serving Canadians since 1953.
The company strives to keep its customers in "Good Hands®" as well as its employees,
and has been listed five years in a row on the Best Employers in Canada list. Allstate
Canada is committed to making a positive difference in the communities in which
it operates and has partnered with organizations such as MADD Canada, United Way
and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.