Port Stanley Foodland employees came into work today wearing their favourite hockey
team jersey as a sign of support for the Humboldt community that lost so many in
a recent accident in Saskatchewan involving the Humboldt Broncos Hockey Team. Sobeys,
a parent company to Foodland became directly involved offering assistance to the
families in need, and this is their story.
Sobeys Stands With Humboldt
by Michael Medline
Like so many of you, my thoughts these past four days have been with the players
and families involved in the tragic accident involving the Humboldt Broncos Hockey
Team in Saskatchewan.
A tragedy like this in any size of community is hard to imagine, but when it happens
in a small community like Humboldt - and a province that spends their evenings and
weekends huddled alongside their neighbours in the local hockey arena - the impact
is devastating. Anyone who has been part of a sports team can relate to the closeness
that is created with your fellow teammates. Your team and the local community become
part of your family. And in an instant on Friday evening, the lives of so many families
were changed forever.
The Humboldt Sobeys and Nipawin IGA stores both stepped up in the early hours of
the tragedy. Dave and Joann Doepker in Humboldt and Jarvis and Sandi Diamond in
Nipawin, both longtime franchisees deeply connected in their community, provided
food for the crisis centre, flowers and care packages for 18 billet families. In
Humboldt, we are working with Dave and his team to do all we can to help our fellow
neighbours, including gift cards for the families of the players still in the hospital
and food for the funerals taking place in the days to come.
Yesterday afternoon Sobeys made a $15,000 donation to STARS air ambulance in Saskatchewan.
The donation was made in honour of the efforts of local first responders and the
Humboldt Bronco's hockey team. STARS plays a vital role in the province by offering
time, hope and life-saving transport to critically ill and injured patients. STARS
air ambulance sent two helicopters to the scene of the collision.
I think we have all been inspired by the grassroots efforts of fellow neighbours
wanting to help. From the GoFundMe campaign that has raised over $6 million to date
for those impacted, to the Saskatchewan Junior Hockey League creating a new Assistance
Program for mental health, counselling and grieving services for players across
the province. If you or a customer would like to pledge financial support, we encourage
those interested to do so through either of these initiatives.
In this spirit of camaraderie, employees in offices, RSCs and stores across our
organization are encouraged to wear their favourite sports jersey or green ribbon
to work on Thursday, April 12. A group of hockey moms in Langley, B.C. have launched
the jersey day campaign to show support for the families impacted by Friday's accident.
They have made a call to action for their fellow Canadians to wear a hockey jersey
to school or work on Thursday, April 12 as a sign of support for the Humboldt community,
the players and their loved ones. People from coast to coast are planning their
very own jersey day and I'm proud that Sobeys is standing in solidarity with Humboldt.
As the tragedy continues to unfold, many of the players and families impacted are
still facing the immediate realities of the accident. The journey of healing and
rebuilding in the Humboldt community will be long. And it is just the beginning.
Our company will still be standing beside Dave and Joann, their family, our fellow
employees and customers when the Humboldt Broncos are ready to look ahead. Conversations
are already taking place with the local community and we hope to share more with