London, Ontario, August 13, 2018 - Pawlooza-London's festival for dogs-is celebrating
a major milestone this Saturday when the festival takes place for the tenth consecutive
year. Thousands of people and dogs are expected to once again descend on the Plunkett
Estate for the event on August 18.
This beloved festival is a highlight of summer for many in the London and surrounding
region. Over the years the festival has expanded to include new attractions, contests
and vendors, all while supporting two local non-profit organizations: ARF Ontario
and Leads Employment Services.
"Pawlooza is a day with so much joy, a party for people and pooches like no other,
and at the same time has a life-saving ripple effect that eases the suffering of
countless dogs and cats throughout the rest of the year," says Laurie Ristmae, founder
of ARF Ontario. "Our tenth anniversary sees the return of many festival favourites,
but to keep things fresh we've also made some fun layout changes and lined up lots
of new stage events, including Canadian musicians playing live music!"
The new music performances and layout enhancements complement the already highly
popular event areas that take place each year including doggie dock diving, a lure
course, Pawlooza's Next Top Model competition, off-leash fun zones, the VIP tent
and the exciting demonstrations from the London-based agility dog team Cruisin'
K9s. In addition to the fun events and activities for dog-lovers and their furry
companions, Pawlooza features 175 pet-industry vendors and dozens of animal rescue
A variety of animal welfare and rescue groups are prominently featured at the festival,
making it once again one of the largest one-day gatherings of animal rescue organizations
in all of North America. Pawlooza aims to educate the public about Canada's homeless
pet epidemic and encourage people to adopt their next pet.
"It's great to see everyone come out and support adoption awareness, find the perfect
matches and forever homes, and to support both ARF Ontario and Leads Employment
Services," says Brittney Thompson, the festival director. "We spend countless hours
ensuring that this will be our best year yet, but we couldn't do this without all
the volunteers who assist with every aspect of this festival."
Pawlooza takes place every year on International Homeless Animal Day. This is a
day reserved by the International Society for Animal Rights, featuring dozens of
rallies and adopt-a-thons across the globe to raise awareness about pet overpopulation,
with Pawlooza being one of the largest. The rescue groups exhibiting at Pawlooza
will showcase their adoptable pets, talk about their initiatives, network, and fundraise.
The festival takes place at the multi-million dollar Plunkett Estate in West London,
which is generously donated by the Plunkett family for the event each year.
Pawlooza is a 100 per cent volunteer-driven project between two Ontario non-profit
ARF Ontario and
LEADS Employment Services. ARF works with First Nations and rural communities
throughout Ontario to rescue, rehab, and re-home stray dogs and cats. LEADS assists
people living with disabilities throughout Southwestern Ontario find employment
and gain skills training.
The festival details and more information about the organizations involved can be
found on the official Pawlooza web site at http://www.pawlooza.com