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by Doug Harvey
Out of Season Tourism

Most people that come to Port Stanley are those that enjoy a warm sunny day to relax at the beach, or take in some sights of what Port Stanley has to offer and that varies considerably from season to season. The majority of visitors come during the warmer months of June to September, with July and August being the busiest, mostly due to kids and families on vacation. During the rest of the year at special events, or holidays, and even weekends if the weather is favourable, an modest increase in tourist trade will occur.

While Port Stanley has always succeeded in attracting tourists during those warm summer days, outside of that busy 60 day peak period of July and August, numbers decline noticeably. For many years local business and the BIA (Business Improvement Area) have tried to improve the tourist appeal of Port Stanley by creating several special event weekends and undertaking beautification projects around town.

Presently many business owners believe that in order to be successful in Port Stanley a business must cater to the wants or needs of enough tourists that come during that short busy summer season to be able to maintain a positive profit margin for the rest of the year. On paper this plan seems to work very well if a business can adapt to those boom or bust times of the year with perfection, but what happens in real life?

Some of the businesses who are experiencing declining sales, say that a level of success can be measured by the number of days of warm sunny weather during that make or break it short season, having too many cold rainy days will easily turn a profit into a loss. Others stress that to be a winner competing for those tourist dollar's one has to constantly improve their game by going back to the basics and redefining the art of attracting, accommodating, and entertaining people while on business or vacation.

A possible solution could be on the way through the redevelopment of the Port Stanley Harbour. By incorporating a less seasonal type business approach and promoting a year-round business type plan that will provide business diversification, the goal of a year-round economy could be on the horizon.


Last Updated: Wednesday, 02 January 2019 14:02:12 PM EST

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