St. Thomas – Kettle Creek Conservation Authority (KCCA) and Elgin St. Thomas Public
Health (ESTPH) hosted a Blue Carpet Event on February 22, 2017 at the St. Thomas-Elgin
Public Art Centre showcasing the #ichoosetapwater video contest finalists and revealing
the contest winner.
"The Blue Carpet Event was a great evening showcasing student videos demonstrating
their creativity and helping to spread the message that drinking tap water is safe,
less expensive than bottle water, healthy and cool," said Luiza Moczarski, KCCA's
public relations supervisor.
The contest invited Grades 3 to 7 classes from across Elgin County and St. Thomas
to submit a video highlighting the importance of choosing tap water over bottled
water and sugary drinks. First prize of $1,000, second prize of $500, and third
prize of $250 were offered as incentives to school participation. In addition, all
honourable mentions received a $50 prize. Prize money will be used by schools to
help with student programming.
The first prize winners not only win $1,000 for their school but will also have
the opportunity to work with myFM St. Thomas to produce a 30 second commercial encouraging
local residents to choose tap water. The commercial will run for two weeks in March
in conjunction with World Water Day.
"The success of this campaign was made possible thanks to the vision and support
of our partners and sponsors," said Erica Arnett, ESTPH's manager of strategic initiatives.
1st Prize Winner:
McGregor PS – Grade 4
2nd Prize Winner:
South Dorchester PS – Grade 6
3rd Prize Winner:
St. Anne's – Grade 6 and 7
Southwold PS – Grade 4
Monsignor Morrison – Grade 7
Southwold PS – Grade 3
South Dorchester PS– Grade 3 and 4
About #IChooseTapWater: The #IChooseTapWater campaign is part of the St. Thomas
Elgin Healthy Kids Community Challenge. St. Thomas - Elgin is one of 45 communities
across Ontario taking part in The Healthy Kids Community Challenge that unites communities
with a common goal: promoting children's health through physical activity and healthy
Weekly costs of groceries in Elgin County for a family of four has risen 9% over
the last three years to $193.61 a month. Living healthy on a budget can be difficult,
and there is pressure among children to fit-in by consuming the latest in drink
fads, such as sport and energy drinks. #IChooseTapWater illustrates there is a healthy
choice available right from the tap for a fraction of the cost.
Testimonial: "Congrats on the amazing event last night and the work that has led
up to it! I particularly enjoyed seeing how the Health Kids Community Challenge
initiative was integrated into classroom curriculum and the excitement the students
shared for learning! What empowerment for those kids – knowing they are capable
of contributing to the learning of others," said Elizabeth Gough, co-chair, Elgin