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United Way Elgin Middlesex
Everyday Heroes Unite

Scotiabank StairClimb gets set for more superheroes than a ComiCon convention

Elgin Middlesex, ON – On November 8, more than 2,000 participants of all ages will unleash their inner superhero and walk, run or sprint up all 472 steps to the top of One London Place for United Way's Scotiabank StairClimb. Capitalizing on this year's theme, participants dressed as their favourite superhero will conduct epic feats of fundraising to help United Way solve unignorable issues in our community like poverty and barriers to youth success.

  • What: Unleash your Everyday Hero, the 2018 Scotiabank StairClimb for United Way
  • When: Thursday, November 8, 2018
    • Morning climb – 7:00 – 9:00 a.m.
    • Student climb – 10:00 a.m. – 12:00 p.m. feat. London Lightning (10-11)
    • Lunch climb – 12:00 – 2:00 p.m.
    • General climb – 2:00 – 7:00 p.m.
  • A street-level perimeter walk around One London Place (4 laps) is available.
  • NEW! Raise $365 and be automatically entered into a draw to win a super-ride for a weekend, courtesy of Finch Auto Group.
  • All participants are invited to recharge at Winks Eatery and receive 20% off their bill.
  • Where: One London Place, 255 Queens Ave
  • How: Register or pledge online at unitedwayem.ca or call 519-438-1721. Free superhero-swag for all participants who raise $40 or more ($20 or more for students)
  • Why: London has the third highest rate of child poverty in Canada and one in five kids in our region lives in a home that struggles to pay rent and put food on the table. In addition, 78% of our young people work in precarious jobs.
  • Scotiabank StairClimb for United Way hopes to raise $250,000 – the event's most audacious goal to date – to solve these #unignorable issues in our community. Funds will be invested in 96 life-changing local programs across Elgin and Middlesex that tackle poverty and youth success at the root, changing lives today and for years to come.
  • Here are just a few examples of what a $1 a day can do:
    • Sends two kids from low income households to summer camp for a whole week
    • Provides a child living in poverty with a fully subsidized membership and access to recreation, social and nutrition programs for a whole year
    • Serves 22 at-risk youth a hot, healthy breakfast for two months, encouraging regular attendance at school and improving academic success

Thank you to our sponsors: Scotiabank, Finch Auto Group, McDonald's, SS&D: The Movers, Sifton, Domino's Pizza, Innovative Security Management, Winks Eatery and our media partners Country104, AM980, FM96 and FreshFM


  • Morning climb – 7:00 – 9:00 a.m.
    • Our most eager Everyday Heroes start their day walking, racing or running to the top
  • Student climb – 10:00 a.m. – 12:00 p.m.
    • Hundreds of local students climb, school mascots in tow
    • From 10:00 – 11:00 a.m., London Lightning will conduct pre-climb warmups in the Finch Auto Group Tent and pose for photos in the lobby
  • Lunch climb – 12:00 – 2:00 p.m.
    • Workplace teams scale the stairs on their lunch break
  • General climb – 2:00 – 7:00 p.m.
    • Workplace teams take the stairs for some serious post-work exercise
  • Pre-climb warmups and post-climb celebrations happen in the Finch Auto Group Tent. Superheroes will be treated to swag, snacks and songs.

About United Way Elgin Middlesex

United Way Elgin Middlesex is the region's largest funder of non-governmental social services. Every year, United Way raises millions of dollars that are invested back into the community to improve lives locally. In 2018, the organization is investing in 96 life-changing programs that tackle systemic issues like local poverty and youth success at the root. United Way changes lives now, and for years to come.

Follow us @unitedwayemca for the latest #StairClimb, #LocalLove and #Unignorable updates


United Way Elgin Middlesex invests in life-changing local programs that tackle local poverty and youth success at the root. As the largest funder of non-governmental social services in the region, United Way funds 96 programs at 56 local agencies.


The issue:

  • Our region has the 3rd highest child poverty rate in Canada.
  • 1 in 5 kids in our community live in a household that struggles to pay rent and put food on the table. Families who spend over 50% of income on rent are at risk of homelessness.

Our response:

  • United Way invests millions of dollars every year in a broad range of programs and services close to home that meet basic needs like food, housing, transportation access and recreation. When kids and families succeed, our whole community prospers.
  • As lead agency for the London for All poverty reduction strategy, United Way is working with more than 60 organizations and 160 volunteers from diverse backgrounds to implement 112 recommendations to end poverty in a generation.


The issue:

  • 78% of young people aged 18-29 our community work in precarious jobs.
  • Nearly 1 in 10 youth in Ontario are identified as NEET (not in education, employment or training). In our region, this means that approximately 10,000 youth are not reaching their full potential.

Our response:

  • United Way invests in tutoring and education programs that build confidence, impact classroom participation and help children and youth achieve their goals. Mentoring program participants are 17% more likely to be employed as adults.
  • United Way invests in drop-in centres that provide free, safe, and inclusive spaces for youth to receive life and career counselling, make social connections and learn alternatives to high-risk behaviours and activities. Youth develop a sense of purpose, learn new skills and set academic and employment goals.
  • United Way invests in outreach, intervention and counselling for rural youth facing challenges with substance abuse, school, anger management, employment and housing. Direct support decreases the likelihood that youth will get involved with the criminal justice system.

Last Updated: Friday, 02 November 2018 09:24:07 AM EST

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