Crowdfunding, social media and school contests, along with a spectacular Adventure
Play event on Earth Day (April 22) drive new momentum towards fostering resilience
and creativity in children through outdoor play in schools, neighbourhood streets
and community spaces.
Toronto, ON, April 03, 2018 - Building on the success of the mandate to connect
kids to nature and create vibrant, sustainable, play-friendly communities across
Canada, Earth Day Canada is challenging people in Canada to Consume Less, Play More
as the focus of Earth Day 2018. This year's campaign features a crowdfunding platform,
social media and school contests, and an Adventure Play event all designed to showcase
the benefits of outdoor play for everyone.
"Outdoor play is vital to the healthy development, education and well-being of our
children and to the sustainability of the planet," says Deborah Doncaster, President
of Earth Day Canada. "Consuming less is a moral imperative. Buying things and acquiring
wealth does not create lasting happiness. Connecting to others and our natural environment
is the key. This is the mindset of sustainability. Our children gain these values
through spontaneous, unstructured outdoor play."
The foundation of this year's campaign is the Pledge4PLAY crowdfunding platform.
Earth Day Canada hopes to raise $25,000 for EarthPLAY programs that bring enriched
play opportunities into schools, parks, streets and community green spaces. The
goal for 2018 is to support everyday outdoor play for 20,000 kids. Those who donate
have a chance to win trips, tickets to the Jungle Book, one of 12 Springfree Trampolines,
Social Media Contest
A social media contest supported by Mowgli, the hero of Rudyard Kipling's Jungle
Book stories and star of Kidoons' upcoming play featuring Mowgli in the urban jungle,
encourages people to show Mowgli how they get outside and play in the urban jungle
– using hashtags #EarthPLAY, #ConsumeLess #EarthDay2018 and #Kidoons to tag Earth
Day Canada on Facebook and Twitter @EarthDayCanada, and on Instagram @EarthDayCan.
Those who participate have a chance to win four front row tickets to see the Jungle
Book on May 25, 2018 in Toronto.
EarthPLAY for Earth Day for Schools
Earth Day Canada has created a campaign especially for schools. EarthPLAY for Earth
Day challenges schools to reclaim recess and outdoor play – either with an extra
or extended recess, or by hosting a full day of Adventure Play. A free toolkit is
available to guide them through this process. Participating schools are invited
to send a photo or video of their EarthPLAY event to the Sony EarthPLAY for Earth
Day Contest for a chance to win one of 10 Sony Action Cameras.
Springfree for Earth Day POP-UP Adventure Playground
The highlight of Earth Day 2018 celebrations is a POP-UP Adventure Playground on
Sunday, April 22 from 11am-4pm at Trinity Bellwoods Park in Toronto. The event,
hosted by Earth Day Canada and Springfree Trampoline, is designed to engage Torontonians
in outdoor play.
Earth Day Canada thanks the following corporations and foundations for their contributions:
Air Canada Foundation, Kidoons, Lowe's Canada, Springfree Trampoline, TD Friends
of the Environment Foundation and Sony Canada.
About Earth Day Canada
Founded in 1990, Earth Day Canada is a national charity that inspires and supports
people across the country to connect with nature and build resilient communities.
We lead an annual Earth Day campaign every year on April 22nd, in conjunction with
free, year-round, award-winning programs that get people of all ages outside, interacting
with the environment — this, in turn, fosters an intrinsically motivated, enduring
commitment to stewardship and conservation.
We work closely with school-aged children and youth through our renowned EcoKids
and EarthPLAY programs, focused on putting self-directed outdoor play back into
the lives of children by addressing play provision in schools, parks, streets and
community green spaces. We engage diverse communities and help our corporate partners
achieve their sustainability goals with our employee engagement platform. Learn