Students upcycle clothes for mental health and sustainability awareness
London, Ontario, Monday, December 2, 2019 - Second-year students of the Fashion
Marketing and Management program at Fanshawe College are once again telling their
story through a sustainable, pop-up shopping event featuring hand-selected, gently-used
clothing and accessories.
The Story, a sustainable pop-up shop event, will take place on Thursday, December
5 at Goodwill Industries. Students have carefully chosen and upcycled garments donated
by Goodwill to sell at the event, raising funds for student mental health while
promoting sustainability in the fashion industry. Some of the upcycled clothing
made by the students will be presented through a fashion walk during the pop-up
"Goodwill and the Fashion Marketing and Management program have partnered together
over the past 10 years in supporting student creativity and learning experiences,"
says Tracy Hilts, regional manager of Goodwill Industries, Ontario Great Lakes.
"The Story, over the last several years, has been a beneficial collaboration and
positive learning experience for the students of the Fashion Marketing and Management
program as well as for many of the team members involved at Goodwill. The partnership
between Goodwill and Fanshawe will continue to support student success through the
creation of a scholarship."
WHAT: The Story: sustainable pop-up shop event
WHEN: Thursday, December 5, 2019
7 to 10 p.m.
In-house show at 8:30 p.m.
Appetizers and cash bar
WHERE: Goodwill Industries, 255 Horton Street East, London
TICKETS: Free admission
"The Story pop-up shop is a key experiential learning experience for our students,"
comments Dana Morningstar, associate dean of the School of Design. "We are proud
of Professor Deb Trotechaud's incredible commitment to promote slow and sustainable
fashion, including the partnership she has fostered with Goodwill Industries, who
have been very supportive of our students."
Students have spent the fall term selecting and curating garments, fundraising,
organizing photo shoots and marketing through social media in preparation for the
evening event. Guests will experience an evening of creative influences – shopping
for up-cycled and vintage clothing, viewing styled fashion combinations and meeting
local sustainable businesses who will also sell their crafted goods at the event.
A signature drink and other refreshments will round out the evening.