On July 30th at 9:20 a.m. we formally invite you to act!
International Day to End Trafficking will see the conclusion of #ProjectOnRoute*
and launch of #ProjectMapleLeaf. It brings together collaborators, supporters, and
survivors who created the biggest media awareness movement across the Province of
(fact minor aged survivors need intensive, specialized services and supports to rebuild
their lives that requires changes in the way we are delivering services currently~
awareness is step one)
Listening to survivors of human trafficking, forced prostitution, and sexual exploitation
then amplifying their voice in the media starts conversations, forces us all to
work together and take action. We are responsible to change the trends in human
trafficking of minor aged victims in Ontario and Canada
(fact Over 60% of those trafficked in Canada reported it started in Ontario)
Courage for Freedom and the video concept of a 16 year old survivor will be on hand
at select ONRoute* locations July 30th at 9:20 a.m. to celebrate awareness, and
call to community action. This movement across the Province is a positive response
to the crisis of human trafficking and sexual exploitation of minors. It highlights
the new Canadian Centre to End Human Trafficking National Hotline.
(fact most human trafficking in Ontario, persons trafficked are from Canada recruited
Join us-Dignitaries and Community
NOTE: Additionally expect a NATIONAL announcement that is newsworthy.
Next to February 22nd Canada's National Human Trafficking Awareness Day, July 30th
continues to be one of the most important days of the year for survivors, supporters
and those working to end human trafficking, forced prostitution and sexual exploitation.
(International Day to End Trafficking in Persons – United Nations)
This July 2019 will be a record-breaking month for Ontario as media screen ads across
the ONroute* platform have had potential to reach 16.5 million views. The media
screen campaign encompasses all locations across the Province. The celebration July
30th 9:20 a.m. will be at 13 Locations noted below. And the celebration will release
the ads to the public.
A simple video showing girls having fun while travelling, a screen of written instructions
to visit #knowhumantrafficking, the Provincial webpage of information and then the
last screen, National hotline number for the newly launched Canadian Centre to End
Human Trafficking to close the ad.
(Canadian agencies confirm 66% of human trafficking victims report starting on the
Ontario corridor. Although there are some trends and targeted populations, victims
are now coming from all walks of life; with the majority of those (reportedly 72%
24 years of age and under 68% are 18 years of age and under -OPP 2016)
While the public has had global concerns over this issue in the past, we are now
seeing reports, news stories and communities throughout Ontario and Canada almost
daily. All communities are either directly affected or a "feeder" community for
areas that are known as "hubs of activity". The frustration expressed by those in
the front lines, and families required a response to "wake up" our communities to
not only the problem, but what a person could and should do in response to this
crisis. Although training continues to be offered to front line workers, police
and victims services, it is the public that can help create a bigger social safety
net and use their eyes and phones to help someone that might not be able to speak
up or ask for help for themselves.
Courage for Freedom's Founder Kelly Franklin enlisted Business and Professional
Women Ontario's Heather Ellis and Global Shapers Toronto's Ashley Boyes as Project
Co-Leads. These women and their groups have worked tirelessly as hopeful volunteers.
They attribute the positive response (and gratitude towards) agencies, police services,
Crime Stoppers, families, MP's, MPP's, Mayors, Councillors, front line workers,
ngo's, and people who just joined their journey by getting involved in social media
and rsvp'ing support in the form of their attendance. Kelly attributes their success
to those that came before her working on this issue and her own passionate believe
that the work belongs to the survivors who taught her to call on the community to
drop everything to focus together. (That is her story and stories of Courage for
Freedom Vol 1) Note: (London-area chapter of Crime Stoppers has been quoted as saying
"public awareness is the best weapon to fight trafficking." (London Free Press Jan
The rsvp's for July 30th continue to fill their email inboxes.
"We want these ads to show our communities the truth without glamorization, shame
and objectification of girls and women (boys and men) who are victims of a crime.
It is the desire of every survivor that true images would allow more of the public
to get involved and not be afraid to make the call. To show viewers where to look
for more information, the Provincial hashtag #knowhumantrafficking is included in
the ad. Who to call with a response (the Canadian Centre to End Human Trafficking
newly launch hotline 1-833-900-1010 means each one of us, can record this number
in our cell phones and mobile devices for future use, (their recent launch notes
if you or you believe someone you see is a victim/survivor of forced prostitution
or forced labour make the call.)
There are many challenges to this work but one of the biggest is that we need to
go further than just reporting and reading about it happening, and feeling helpless
and hopeless. This is just the
start of onscreen ads and other work that will open up future opportunity for more
dialogue that ensures the creation of less stigma in our communities. We need to
engage in greater support, care and find solutions to change the statistics and
trends but we cannot work together, with our governments or victims without this
first step. It's not a one approach or none, either or…but an "and/also" type of
*Project ONroute and #ProjectONroute is not endorsed by, directly affiliated with,
maintained, authorized or sponsored by the ONroute Highway Service Centres. All
product and company names are the registered trademarks of their original owners.
The use of any trade name or trademark is for identification and reference purposes
only and does not imply any association with the trademark holder or their brand.
NOTE: July 30th the ads will appear onscreen at the ONroutes* multiple times between
920 and 1020 a.m. and then be available for use on Facebook, Instagram, Twitter
and LinkedIn and may be copied and used by the public to increase the impact of
the campaign until February 22, 2020 when the new campaign and movement is launching.
Note: Kelly has and is funding this completely by individuals and organizations
without requests to the federal, provincial and municipal governments. As the Courage
for Freedom Director with her Board, they have renewed their commitments to work
with victims, their families, supporters, and partner police services, ngo's, agencies
and other support resources until change in the care and decrease in our statistics
is the outcome along our Highways and in communities all while doing direct work
to serve survivors at the farm. Widely respected by these same partners, she has
served tirelessly to ensure the Province benefits from this movement of awareness
and that it will impact Canada. (The benefits on the backside of this campaign carry
even more potential than the campaign itself, just ask her how.)
Courage for Freedom is a directive of a registered charity with CRA and has been
active and vital in their community since 2007, now serving girls, teens, young
adult women and their families in need of client centered support, referrals and
resources. Specific to Farmtown Canada's programming and modality has been the use
of horses in areas of PTSD Trauma and more. (Recent reports provided Ontario stats
stating the engagement in South Western Ontario is 66% 18 and under with the average
age being 13). To learn about their talks, training and certifications on human
trafficking interests, work, partnerships and focus please contact their Director
Business and Professional Women of Ontario (BPWO) is part of the Canadian Federation
of Business and Professional Women which advocates for working women. These organizations
work in collaboration with other women's organizations to present resolutions to
government that serve to protect, empower, and enhances and make equitable opportunities
for girls and women.
PLEASE CONFIRM YOUR PRESS/MEDIA ATTENDANCE JULY 30TH 9:20 A.M.
MEDIA rsvp if you will be providing media coverage the day of July 30th 9:20 a.m.
by rsvping email@example.com and express which ONroute* (SEE LOCATIONS
BELOW) you will be attending and type of media coverage. Media Day of the celebration
introduce yourself to the project Ambassador before 9:15 a.m., who will be inside
the location near the media screens.
TEXT VOICE MAIL (519) 870-2292 Kelly Franklin
ONLY Locations to celebrate at on July 30th 920 a.m.:
- 401W Bainsville
- 401W Mallorytown North
- 401E Trenton South
- 400N Barrie
- 401W Cambridge North
- 401W West Lorne
- 401E Morrisburg
- 401W Napanee
- 401E Port Hope
- 400N King City
- 401E Woodstock
- 401E Tilbury South